edocker® Branding Project
The Branding Creative Plan for the eDocker Library project will
have many design features: (a) clutter-free visual logo design and
branding standards that echoes a clean, modern, professional image;
(b) branding standard rules that will be seamlessly crossed
over to your needs; ( c ) a presentation focused toward creative
and business professionals alike, (d) templates for 4 different
sized print ads (letter size, magazine add, full page portrait ad
and 1/2 page landscape ads), ( e ) template for web-banner ads, ( f )
template for e-blast marketing ads, (g) a responsive website design
layout that will include strong visuals and will be tested and
will work equally well across all major platforms; Windows, OSX,
IE7, IE8, Firefox, Safari, and Chrome and all major devices; Kindle,
iPad, Laptop, Desktop, for Mac and PC based users.
VIVID IMPRESSION OF eDOCKER®
A company that started out as a company that created publications
mostly print focused and moving towards ePublishing,
eDocker, has become a software developing company
that is ahead of its time for ePublishing. Offering a low cost
service that is unlike anything on the market today, eDocker
is a strong ePublishing tool for creative and business professionals
nationally. Filling the growing need for quick and
easy ePublishing with no hassles and low cost.
Professional, reliable, and skilled software development
company focused on ePublishing.
The logos I have designed, on the next 4 pages, have a similar feel to
the last logo design I submitted to you. But these logo’s are simplified
versions. Your new logo’s can be incorporated in any layout from 36x36
pixels, and up, to give you the freedom to utilize your new logo whenever
and wherever you need to.
You need a logo that communicates how essential your distinctive software
is and this needs to be communicated visually within an instant. The
logo designs on the next 4 pages accomplishes just that. These designs
clearly speaks to your target audience that you are an Eco-friendly, economical,
digital publishing library.
I worked hard to ensure your current branding standards that have
been established for eDocker® was incorporated into your eDocker® Library
We also feel if you plan to have a eDocker Library App logo that this logo
should seamlessly incorporate the same branding style and design. Keeping
branding is vital for the success of your advertising campaign.
(1) Book icon
(a) Book sitting on a shelf with a tablet leaning against
it and the leaf going through the tablet symbolize
Digital Publishing Library. It is a better visual
representation of what eDocker® Library
is and what it does.
(b) The book sitting on a shelf with a tablet leaning
against also forms the letter “A” within the negative
space, a modern design element
(2) Butterfly icon
(a) This icon symbolizes Eco-friendly in a nontraditional,
(b) The butterfly also says interactive and movement
(3) modern style leaf icon
(a) The leaf design incorporates the style from the last
design you liked that I submitted
(b) This also communicates that your product is good
for the environment.
(4) eDocker® Reader App icon
(a) This icon symbolizes a portable reading device. We
designed it to look like both a mobile phone and a
tablet reader. A universal icon for your Reader App.
(b) We utilized your edocker@ logo as the icon for the
pixels coming out or going into the device.