- PRINT, VISUAL DESIGN OF 46 PAGE LAYOUT
"Since 1991, Chicago Community Loan Fund (CCLF) is humbled to have had the opportunity to make nearly 400 loans in partnership with more than 200 visionary non-profit and for-profit community developers and social enterprises that are striving to make over 70 Chicagoland communities better places to live, raise a family, work and enjoy life. These investments have helped recruit an additional $1.1 billion in follow-on public and private financing for these communities and their residents. Collectively, our investments, on their own and when bundled with those of many others, have supported the production or preservation of: nearly 7,700 units of high-quality affordable and moderate income housing; nearly 3.2 million square feet of community facility and retail and office space which provide better goods and services, including healthy foods; and upwards of 2,800 jobs, many for local residents" – excerpt from Annual Report.
Creating a simple modern design is not enough. We created a visually compelling design that is easy to read and understand the strong message connected to CCLF. SNAP concept for the design relates to every reader and communicates the rapid growth of this Chicagoland business community purpose, opportunities for business owners and dreamers.