01 —
Deliverables
- BRAND STRATEGY REPORT
- LOGO DESIGN
- BRAND STANDARDS
- WEB AD CONCEPTS
- COMMERCIAL CONCEPT
- USER MANUAL CONCEPT
"...this was a really bold and up-to-date suggestion, but I guess we were just not brave enough to choose it. As a new and small brand we ended up choosing a safer one. But we really would like to keep this proposal in our minds and maybe use elements from it for some purpose later." – Petteri Paananen, Development Manager for eDocker Finland, eDocker.com
Design a brand that communicates what eDocker is to their target audience at first glance. To get as many people as possible to recognize the eDocker brand. To increase the number of people that sign up with an eDocker new account.